Eiffelpex

(OHA-2) Why NOKIA didn't join the OHA


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00:00 Introduction
Nokia was once the dominant player in the smartphone market, but it failed to keep up with the rise of Android and iOS. But, why did Nokia not join the Open Handset Alliance? We'll consider it's loyalty to
01:20 Symbian
and it's eventual partnership with tech giant
03:27 Microsoft
Windows phone could've been exactly what Nokia needed to keep afloat.. but why wasn't it. We'll cover an extremely detailed lecture about what led NOKIA to pursue a
07:08 Strategy
that led it down a path to voluntarily relinquish it's smartphone business after it feared losing
11:22 Control
of it's once dominant position.
We will also examine the consequences of this decision for Nokia's market share, innovation, reputation and how the Android ecosystem's issue with
13:14 Fragmentation
could leave a pathway towards a lucrative re-ascention for Nokia as a smartphone maker.
14:54 RECAP & Personal Thoughts
16:12 Recap & PERSONAL THOUGHTS
...more
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EiffelpexBy Terrance Eiffelpex

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