Getting into retail was never part of the plan for Jenny and Han Yue. Two years ago, the couple first shared their freeze-dried fruits at a pop-up after family and friends kept coming back for more. They started making their own snacks while looking for ways to make their oatmeal healthier—only to find that store-bought options were too sweet, stripped of nutrients, or simply didn’t satisfy their cravings. Unlike dehydrating, freeze-drying retains 95% of nutrients instead of 60%, delivers a light, crunchy texture instead of chewy or leathery, and keeps the color and freshness closest to the original. What began as a weekend experiment soon expanded into retail as curious customers kept returning and cafés began reaching out on Instagram. With no background in business, industry connections, or even friends with companies, the Yues learned how to build OHME Foods! entirely through trial and error. Today, OHME! is available in more than 450 stores across North America—from cafés and boutiques to grocers and major chains like London Drugs, Healthy Planet, and Urban Outfitters. The brand has since expanded with its yogurt crunch line—which earned a Good Housekeeping Best Snack Award—and its snacks are now enjoyed in countless ways beyond toppings or on-the-go bites, from baked goods and craft drinks to charcuterie platters and even treats for pets.

00:00–4:35: Show, episode, and guest intro

3:30–7:30: Han and Jenny’s family roots in health

6:39–8:08: Jenny’s entrepreneurial drive

8:09–10:39: OHME!’s origin story

10:49–11:53: How OHME! innovated its yogurt crunch line

11:54–14:06: How OHME! grew from pop-ups to retail

14:07–17:12: How OHME! prepared for retail

17:13–19:13: Why OHME! has taken off

19:14–22:31: Taking risks and overcoming the challenges

22:32–24:29: Finding the right partners to work with

24:30–26:49: What’s been pivotal to OHME!’s growth

26:40–27:49: Jenny and Han quitting their 9-to-5s

27:50–30:35: Reflections on entrepreneurship

30:36–32:04: Advice for other early stage founders