We may regard crude oil as a single thing but it is a very diverse mix of hundreds of molecules that are produced over millions of years and under very specific conditions from the remains of plants and animals.  Image credit: <a href="https://www.123rf.com/photo_143129732_stock-illustration-oil-market-crisis-or-growth-large-group-of-oil-barrels-3d-render-illustration.html?term=cheap%2Boil&vti=o17jlkvy0a3w3upekx-1-54">© arsgera/123rf.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

We may regard crude oil as a single thing but it is a very diverse mix of hundreds of molecules that are produced over millions of years and under very specific conditions from the remains of plants and animals. Image credit: © arsgera/123rf.com See omnystudio.com/listener for privacy information.

We may regard crude oil as a single thing but it is a very diverse mix of hundreds of molecules that are produced over millions of years and under very specific conditions from the remains of plants and animals.&nbsp; Image credit: <a href="https://www.123rf.com/photo_143129732_stock-illustration-oil-market-crisis-or-growth-large-group-of-oil-barrels-3d-render-illustration.html?term=cheap%2Boil&amp;vti=o17jlkvy0a3w3upekx-1-54" rel="noopener noreferrer">© arsgera/123rf.com</a>See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Oil - a terrible and amazing commodity

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

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The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk. Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

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Oil - a terrible and amazing commodity

Oil - a terrible and amazing commodity