In the early 1990s, The Coca-Cola Company embarked on a bold experiment in the beverage industry with the launch of OK Soda. The product was introduced as an alternative to traditional soft drinks, aiming to appeal to a younger, more disillusioned demographic known as "Generation X." OK Soda was marketed as a beverage for those who didn't feel represented by mainstream advertising or societal norms.

Learn more about your ad choices. Visit megaphone.fm/adchoices