⚠️ Please note: This is an old episode of the Pipeline Meeting podcast. In August 2022, the show relaunched in a new format. For the most recent episodes, please visit the podcast page. 

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The Intro CRM Basecamp integration was the first one that I announced in 2020, it's live and I want to share more details about how it works. I also talk about Jason Fried, DHH, and some of the other members of the Basecamp team who have inspired my work over the years. 

• Read more about Intro CRM's Basecamp CRM integration →
• Read the getting started Intro CRM Basecamp documentation →
• Learn more and sign up for Basecamp →
• Subscribe to the Rework podcast →

The sales topic today is a challenge for you. How much do you need to know about your product to be successful selling it? In my experience, you might need to know a lot less than you think. So does it make sense for people to be so focused on getting their salespeople to be more active in Slack, attend more meetings, and more involved in internal processes? Maybe not. 

Lastly, I made a series of upgrades to the equipment that I use to record this show. Are you experiencing any issues with the audio? If you're a regular listener, do you notice a difference? Please let me know.