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Old Media Obituary: The Demise of Newspapers Was Not Greatly Exaggerated
Newspapers' "rivers of gold" are down to a trickle as advertising sales
increasingly move online. With the exception of Asia – where newspaper
sales have leapt 13% over the past five years – the need to switch from
newsprint to a subscriber-based digital format is urgent and inevitable.
In the new media scramble, the shift online was "disastrous" as news
powerhouses gave away their content free, says University of New South
Wales' research fellow David McKnight. But is the tablet the right
medicine for a sunset industry that's writing its own obituary much
faster than the next business plan?
View all episodes
By theBoxNewspapers' "rivers of gold" are down to a trickle as advertising sales
increasingly move online. With the exception of Asia – where newspaper
sales have leapt 13% over the past five years – the need to switch from
newsprint to a subscriber-based digital format is urgent and inevitable.
In the new media scramble, the shift online was "disastrous" as news
powerhouses gave away their content free, says University of New South
Wales' research fellow David McKnight. But is the tablet the right
medicine for a sunset industry that's writing its own obituary much
faster than the next business plan?
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