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Old Product, New Perspectives: Lessons on How to Leverage Tahini on the Food Market with Amy Zitelman, CEO & Co-Founder at Soom Foods
In this episode Amy Zitelman, CEO and Co-founder of Soom Foods, joins us in the next episode of The Physical Product Movement Podcast. Soom Foods is a sister-owned Tahini products company whose products are used by award-winning restaurants and chefs around the world.
Amy has been featured on the Forbes 30 under 30 and is also the author of "The Tahini Table." Amy tells the founding story of Soom Foods, how she and her sisters identified Tahini as an ingredient used heavily in other parts of the world but underrepresented in the United States market.
She talks about the challenges and opportunities of selling a less-known category product. She also discusses the early days of loading up her bags with jars of Tahini and cold-calling restaurants. And finally, Amy outlines some of the surprising benefits of targeting wholesale channels first before eventually going direct to consumers. Amy is a great entrepreneur with a lot to share.
Learn more about Amy and Soom Foods;
Other Resources
Automate your inventory operations with Fiddle:
Automate your inventory operations with Fiddle:
If you enjoyed this episode then please either:
Amy has been featured on the Forbes 30 under 30 and is also the author of "The Tahini Table." Amy tells the founding story of Soom Foods, how she and her sisters identified Tahini as an ingredient used heavily in other parts of the world but underrepresented in the United States market.
She talks about the challenges and opportunities of selling a less-known category product. She also discusses the early days of loading up her bags with jars of Tahini and cold-calling restaurants. And finally, Amy outlines some of the surprising benefits of targeting wholesale channels first before eventually going direct to consumers. Amy is a great entrepreneur with a lot to share.
Learn more about Amy and Soom Foods;
- Amy’s LinkedIn
- Amy’s Instagram
Other Resources
- Soom Foods’ LinkedIn
- Soom Foods’ Website
Automate your inventory operations with Fiddle:
- Learn more
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
Automate your inventory operations with Fiddle:
- Learn more about Fiddle
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Physical Product Movement RSS
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By Fiddle
5
2020 ratings
In this episode Amy Zitelman, CEO and Co-founder of Soom Foods, joins us in the next episode of The Physical Product Movement Podcast. Soom Foods is a sister-owned Tahini products company whose products are used by award-winning restaurants and chefs around the world.
Amy has been featured on the Forbes 30 under 30 and is also the author of "The Tahini Table." Amy tells the founding story of Soom Foods, how she and her sisters identified Tahini as an ingredient used heavily in other parts of the world but underrepresented in the United States market.
She talks about the challenges and opportunities of selling a less-known category product. She also discusses the early days of loading up her bags with jars of Tahini and cold-calling restaurants. And finally, Amy outlines some of the surprising benefits of targeting wholesale channels first before eventually going direct to consumers. Amy is a great entrepreneur with a lot to share.
Learn more about Amy and Soom Foods;
Other Resources
Automate your inventory operations with Fiddle:
Automate your inventory operations with Fiddle:
If you enjoyed this episode then please either:
Amy has been featured on the Forbes 30 under 30 and is also the author of "The Tahini Table." Amy tells the founding story of Soom Foods, how she and her sisters identified Tahini as an ingredient used heavily in other parts of the world but underrepresented in the United States market.
She talks about the challenges and opportunities of selling a less-known category product. She also discusses the early days of loading up her bags with jars of Tahini and cold-calling restaurants. And finally, Amy outlines some of the surprising benefits of targeting wholesale channels first before eventually going direct to consumers. Amy is a great entrepreneur with a lot to share.
Learn more about Amy and Soom Foods;
- Amy’s LinkedIn
- Amy’s Instagram
Other Resources
- Soom Foods’ LinkedIn
- Soom Foods’ Website
Automate your inventory operations with Fiddle:
- Learn more
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
Automate your inventory operations with Fiddle:
- Learn more about Fiddle
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Physical Product Movement RSS