Dave McCaughan has made frequent appearances on The Art 2 Aging; he is an experienced marketer with decades of real, “in the trenches” marketing expertise and he has made the issue of marketing to an aging population a kind of mission for the past three decades.

Today, he provides another thought-provoking Point of View in which he talks about how demographers have known for decades that the world’s population is aging (some countries faster and sooner than others, like Japan for example) and that an aging population will bring unique challenges and demands before it starts shrinking.

So, if demographers have known this for more than 40 years, Dave asks, why is it now only just dawning on policy makers? Further, is encouraging women to have more babies really a viable tactic to reverse aging in any country? Or just a silly idea with no merit whatsoever (hint: it’s the latter…)?

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