Thoughts on trends and human behavior.

https://www.youtube.com/watch?v=6QxFwO5vM4M

Transcription

Old will always become new.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I wanted to talk about this concept that I've seen most often in dealing with business. Because I'm a Business investor, I deal with a lot of different types of businesses, I study a lot more than even the ones I deal with and you see patterns.

And these are patterns of human nature.

We get certain concepts of something that's new, that's fresh, that's different, that's odd, that's weird. And it never stays the same.

That odd weird thing, you start seeing more and more and more until it becomes normal.

Then the thing that was normal then becomes odd and weird. Everything old becomes new, and everything new becomes old. And it just this constant cycle.

This is true, very, very much in business. And anyone that's been involved with Ionic Yes, I would say 5 to 10 years doing any type of marketing for business. You'll see this trend over and over and seems to even be speeding up I think with technology.

It's allowed a lot of these societal issues that have always existed to be able to speed up. But this this comic strip, this is from the rubes comic strip. Lee Rubin

Rubin. I think you can find it at rubes cartoons.com I believe that's right.

He was I don't own this comic strip or have rights to it. I saw it in social media, so I figured I'd show it to you.

So for those of you listening, it says the amazing untattooed ban, and this guy posing with his skin with zero tattoos on them.

It posing in a way that was very similar to the sideshow circus act because at one time, a person that had an enormous amount of tattoos was odd was weird, was different, was avant garde.

It was it was a freak, a sideshow freak would only do that.

Through the years and really honestly, within the past 15 years, I would say, tattoos have become more and more popular to wear a person that is fully tattooed.

Just about nearly all their body covered in tattoos is commonplace nowadays.

And it's less common to see someone with zero tattoos.

Now, that's not making a judgment call one way or the other about tattoos. The point is, is something that was odd and really nonconformist has become the conformist and the nonconformist is a person that doesn't get a tattoo.

You see these things, and this always happens, this happens in everything. This happens up in your talking media's of marketing.

So at one time, there, you had piles of junk mail, in your mailbox, I'd say 20 years ago, I pull out some pile out of my mailbox on a daily basis, a huge pile of stuff.

So much so that you it was, it wasn't that effective, there was ways to be effective. But it was tougher back then, because there was so much competition.

Obviously, some of it must have been effective. Otherwise, they wouldn't have been spending money on it. But it just seemed like such a waste, such a waste and paper and everything else.

Most people were sick of junk mail and I was when I was younger. And nowadays, you don't get that much unless you have a whole lot of subscriptions unless you're you donated somewhere or have have are used to receiving a whole lot of mail, you probably don't receive that much.