Oleen Smethurst, assistant vice-president, general merchandise manager for Costco Canada, flies all over the globe from Berlin to Bogotá to taste test fruits and vegetables. This year, she is also chairing the Canadian Produce Marketing Association (CPMA). The defining issues of her CPMA leadership are the importance of enhancing flavour and reducing plastics.

Karen Davidson, editor of The Grower, goes 'Behind the Scenes' of the November cover story titled 'Frequent flyer earns bonus points for good taste' and speaks with Oleen on everything from reducing our carbon footprint to packaging alternatives.