GDI Founder Simon Corbett talks to Olga about PURE APP, the background behind launching it and any current updates and projects which the team are working on. The pair talk about the last 12 months, with Olga assessing the current market's landscape and what 2025 might have in store for the global online dating and matchmaking industry.

Olga Petrunina, CEO of PURE APP

Global Dating Insights (GDI) is the leading source of news, information and analysis for the online dating industry. The site serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. Since launching in 2013, we have published over 5,000 stories.

Our articles and interviews provide executives and professionals worldwide with up-to-the-minute, authoritative dating sector coverage. We pride ourselves on being the go-to publication when a story breaks.

Our reports and analyses give readers a detailed look into one aspect of the dating industry. The GDI Power Book, released on Valentine’s Day, lists the influencers, start-ups and movers  that have impacted the market over the course of the year.

Our conferences and events bring together some of the biggest names in dating for conversations, presentations and networking opportunities. Speakers from Grindr, OkCupid, Spark Networks, and more have featured in recent years.

We hold ourselves to the highest standards of journalistic integrity. Global Dating Insights is monetised by a) content partners, b) ticket sales, c) sponsorship of events, and d) sponsorship of reports. 

Global Dating Insights is an independent publication run by a small team of professional journalists.

Business

Global Dating Insights (GDI) is the leading source of news, information and analysis for the online dating industry. The site serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. Since launching in 2013, we have published over 5,000 stories. Our articles and interviews provide executives and professionals worldwide with up-to-the-minute, authoritative dating sector coverage. We pride ourselves on being the go-to publication when a story breaks. Our reports and analyses give readers a detailed look into one aspect of the dating industry. The GDI Power Book, released on Valentine’s Day, lists the influencers, start-ups and movers that have impacted the market over the course of the year. Our conferences and events bring together some of the biggest names in dating for conversations, presentations and networking opportunities. Speakers from Grindr, OkCupid, Spark Networks, and more have featured in recent years. We hold ourselves to the highest standards of journalistic integrity. Global Dating Insights is monetised by a) content partners, b) ticket sales, c) sponsorship of events, and d) sponsorship of reports. Global Dating Insights is an independent publication run by a small team of professional journalists.

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Olga Petrunina, CEO of PURE APP

Olga Petrunina, CEO of PURE APP