What does it take to disrupt a gigantic category like soda? In this episode, part two of a two part series, OLIPOP's co-founder David Lester breaks down how the team created a wildly successful brand that looks like soda, tastes like soda, and yet somehow is nothing like soda. His story includes OLIPOP's lessons and missteps, plus advice from David's years leading innovation at Diageo.

See below for what you'll learn in this episode. Text the word BLUEPRINT to 66866 for additional advice and tools to apply what you learned.

* Why OLIPOP tried so hard to match nearly every aspect of the soda experience

* Why jobs-to-be-done is a useful framework for understanding how to position a brand

* How being a mission-driven brand has impacted OLIPOP's early success