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OLIverse - 16 - DESIGN - The Poetry of Publicity: Olivetti's 1930s Campaigns
Advertising as Art: Olivetti’s Visual Revolution
In the 1930s, Adriano Olivetti reimagined advertising—not as a tool to sell, but as a way to inspire. This episode explores how Olivetti’s campaigns became cultural artifacts, crafted in collaboration with artists and designers to evoke beauty, meaning, and emotion.
From iconic images like La rosa nel calamaio to the launch of the Studio 42, discover how Olivetti turned visual language into an enduring expression of its values and identity.
In the 1930s, Adriano Olivetti reimagined advertising—not as a tool to sell, but as a way to inspire. This episode explores how Olivetti’s campaigns became cultural artifacts, crafted in collaboration with artists and designers to evoke beauty, meaning, and emotion.
From iconic images like La rosa nel calamaio to the launch of the Studio 42, discover how Olivetti turned visual language into an enduring expression of its values and identity.
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By Archivio Storico OlivettiAdvertising as Art: Olivetti’s Visual Revolution
In the 1930s, Adriano Olivetti reimagined advertising—not as a tool to sell, but as a way to inspire. This episode explores how Olivetti’s campaigns became cultural artifacts, crafted in collaboration with artists and designers to evoke beauty, meaning, and emotion.
From iconic images like La rosa nel calamaio to the launch of the Studio 42, discover how Olivetti turned visual language into an enduring expression of its values and identity.
In the 1930s, Adriano Olivetti reimagined advertising—not as a tool to sell, but as a way to inspire. This episode explores how Olivetti’s campaigns became cultural artifacts, crafted in collaboration with artists and designers to evoke beauty, meaning, and emotion.
From iconic images like La rosa nel calamaio to the launch of the Studio 42, discover how Olivetti turned visual language into an enduring expression of its values and identity.