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OLIverse - 23 - DESIGN - Art Meets Numbers: Olivetti’s Calculator Advertising
Olivetti: Mechanical Calculator Advertising Campaigns
How do you make a calculating machine captivating?
From 1940 to 1970, Olivetti’s vision went beyond functionality — turning calculators into symbols of style, precision, and modernity. This episode explores how designers like Giovanni Pintori and Walter Ballmer transformed technical products into cultural icons through bold graphics, abstract shapes, and lifestyle storytelling.
Discover the creative strategies that built a brand image as innovative as its technology — and why even the best campaigns couldn’t stop the rise of electronics.
How do you make a calculating machine captivating?
From 1940 to 1970, Olivetti’s vision went beyond functionality — turning calculators into symbols of style, precision, and modernity. This episode explores how designers like Giovanni Pintori and Walter Ballmer transformed technical products into cultural icons through bold graphics, abstract shapes, and lifestyle storytelling.
Discover the creative strategies that built a brand image as innovative as its technology — and why even the best campaigns couldn’t stop the rise of electronics.
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By Archivio Storico OlivettiOlivetti: Mechanical Calculator Advertising Campaigns
How do you make a calculating machine captivating?
From 1940 to 1970, Olivetti’s vision went beyond functionality — turning calculators into symbols of style, precision, and modernity. This episode explores how designers like Giovanni Pintori and Walter Ballmer transformed technical products into cultural icons through bold graphics, abstract shapes, and lifestyle storytelling.
Discover the creative strategies that built a brand image as innovative as its technology — and why even the best campaigns couldn’t stop the rise of electronics.
How do you make a calculating machine captivating?
From 1940 to 1970, Olivetti’s vision went beyond functionality — turning calculators into symbols of style, precision, and modernity. This episode explores how designers like Giovanni Pintori and Walter Ballmer transformed technical products into cultural icons through bold graphics, abstract shapes, and lifestyle storytelling.
Discover the creative strategies that built a brand image as innovative as its technology — and why even the best campaigns couldn’t stop the rise of electronics.