“Olivetti's Scarmagno Factory:an Industrial Icon” explores the rise of Olivetti’s major production hub near Ivrea — a landmark of postwar Italian industrial design and innovation.

Built in the 1960s to sustain Olivetti’s rapid growth, the Scarmagno factory became a model of human-centered industrial architecture, where technology, design, and well-being coexisted in perfect balance.

Designed by Marco Zanuso and Eduardo Vittoria, it embodied a vision of progress that merged productivity with aesthetics — a legacy that still defines Olivetti’s identity today. 

This episode includes AI-generated content.