Long before corporate welfare became a structured discipline, Olivetti was already investing in the social and cultural life of its employees.

From early 20th-century worker initiatives to the creation of the Gruppo Sportivo Ricreativo Olivetti (GSRO), the company developed a model where leisure, culture, and sport were integral to industrial life.
Supported by leadership figures such as Camillo Olivetti, the GSRO grew into a complex and democratically organized system that strengthened community and personal development. Over time, changing economic conditions transformed its role, shifting from internal welfare structure to a broader travel and tourism organization.

This episode explores how Olivetti redefined the relationship between work and life — shaping a model of corporate welfare that remains relevant today.

This episode includes AI-generated content.