Before Olivetti became a global icon of design, its advertising shaped the way people saw technology. Between 1912 and 1940, Olivetti’s campaigns evolved from establishing trust in a new Italian-made product to highlighting innovation, aesthetics, and the role of design.

This episode of #OLIverse explores how Olivetti’s early marketing strategies set the foundation for its legendary communication style—featuring renowned artists, bold messaging, and a vision that went beyond simple advertising.