Olivia is joined by Haus Measurement Strategist Chandler Dutton to react to the Marketing Operators’ recent episode on incrementality. Olivia and Chandler talk:

• Incrementality in Retention (4:00)

• Using Haus to fend off vendors asking you for more money (11:52)

• Articulating a hypothesis (13:47)

• How to run a diminishing marginal returns test (16:45)

• Progressive truth and tactical A/B tests (18:47)

• Upper-funnel Measurement and Long-Term Effects (26:55)

• Interaction effects between channels (36:30)

• Creative wins (39:25)

If you haven’t heard the Marketing Operators on incrementality, give it a listen here: https://www.youtube.com/watch?v=ckPtmcHacrM

Coming up: The Haus Growth Lab — a work session for the most forward-thinking growth operators in our community. Hear keynotes from Zach and Olivia on the future of marketing, and sit in on a roundtable with growth leaders from Wayfair, Fox, Equinox, and more. Plenty of time to chat and meet other growth leaders over breakfast and lunch.

LA - 5/19 | NY - 5/21

RSVP here:

https://www.haus.io/growth-lab-la

https://www.haus.io/growth-lab-ny