In this episode of Partnerships Unraveled, we sit down with Olivia, Channel Director at 1Password and a seasoned channel leader with over 25 years of experience across distribution, vendors, and MSP ecosystems. Olivia brings a multi-dimensional perspective to how successful channel programs are built by grounding in partner needs, strategic alignment, and the evolving role of distribution.

We explore the enduring value of distribution in today’s channel—how it remains a vital intelligence layer and conduit for innovation, especially amid industry disruption like AI. Olivia shares pragmatic advice from decades in the field, including how to authentically evaluate partner fit, the importance of staying grounded in partner business outcomes, and tactical support vendors can provide to MSPs lacking marketing resources. This conversation is packed with strategic insights for any channel professional looking to drive growth, build relevance, and future-proof their partner programs.

Tune in to learn how empathy, technical enablement, and business alignment are defining the next era of channel leadership. 

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