Welcome to the Newcomer Investor Channel, where we uncover the story behind wonderful businesses! In this episode, I chat with Olivia Evans, Director, Corporate Development & Investor Relations at KITS Eyecare, about how the company is reshaping the optical industry. We discuss their business model, customer loyalty, and how KITS stays competitive in a fast-changing market.

Please note: this conversation was recorded on May 13th 2025. Any future references reflect the time of recording.

Connect:

Email: ⁠[email protected]⁠

Check out KITS: ⁠https://www.kits.ca/index⁠

Get a 15% discount on Finchat, my FAVOURITE Financial Research tool: ⁠⁠⁠https://finchat.io/?via=anthony⁠

Timestamps:

(0:50) - Introducing Olivia Evans

(1:55) - What is KITS?

(2:55) - What differentiates KITS in the optical category?

(05:26) - Customer loyalty & retention, NPS

(6:55) - Millennial customer segment

(8:22) - Cost structure

(11:11) - KITS reverse-engineered the optical industry

(12:05) - KITS internal targets for revenues & margins in the medium term and long term

(13:48) - Highlights from KITS Q1 2025 results

(15:08) - TELUS Health & other recent insurance partnerships for KITS

(18:25) - Does KITS have a moat? How do they view competition?

(22:00) - How KITS continues to grow its recurring revenue streams: Autoship & KITS+

(24:40) - How to keep employees aligned with the mission in a growing and changing company

(27:10) - Olivia’s message for the investing community

(29:05) - Olivia’s favourite KITS design

(30:41) - Anthony post-conversation