🎙️ Episode 68 of Captive Conversations welcomes Olivia FitzGerald, Managing Director of 125 Data & Insights.

Olivia shares her journey from:

✅ Early days in hospitality at Quaglino’s

✅ Scaling online reservations at Livebookings & Bookatable

✅ Leading sales & marketing at Zonal

✅ Running B2B at Majestic Wine

✅ Transforming Feed It Back into 125 Data & Insights

Key themes we cover:

• Why operators must be brave enough to really listen to customers

• The danger of vanity metrics vs. actionable insight

• How AI and advisory boards are shaping the future of guest experience

• Why acquisition is expensive — and retention is where the value lies

📢 Quote:

“Feedback is the start. Insights are where the growth happens.”

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