Our season finale covers all things fragrance! Olivia Olfactory joins the podcast to talk about perfume and social media.

The creator is chatting about how she reviews scents for an online audience that can’t actually smell them, working with Selena Gomez and Rare Beauty, the connection between gender politics and fragrance, overused and overlooked scent trends, how social media is changing the perfume industry, and the ethics of dupes.

Let us know what you think of the episode via @theinternetfriendspod on Instagram and TikTok!