"What do you mean boxing and yoga? That makes no sense!" said basically everyone when Olivia floated the idea of this particular combination during her research. She went ahead, bootstrapped it all anyway, and was immediately profitable. She had no outside capital and is now opening a second studio. "I created a business, the basis of which is resistance and ease. When you let go of whatever is holding you back, you can find your flow," she states. This is a must-listen for anyone who is on the fence!