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April 03, 2020

Omar Sinbawy, The Present Pixel - Brand Strategy vs Performance Marketing

42 minutes

Omar Sinbawy - brand strategist and the founder of The Present Pixel - a company helping small and medium brands position themselves.Branding - some eCommerce owners neglect it and focus on pure direct-response marketing. Others spend way too much time perfecting their brand voice, which makes then less and less agile.In today’s podcast Omar reveals:

What is branding? Why is it important for an eCommerce business?

How does branding influence business’ bottom line?

How does a business know they’ve got a problem with their branding? What are the symptoms?

How to solve all branding problems?

What is a good balance between branding and marketing?

To get in touch with Omar, visit The Present Pixel website -> https://www.thepresentpixel.com/

P.S. For more actionable tips for eCommerce growth join our Facebook Group: eCommerce Scaling Strategies by SalesGenomics

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By Matt Panek