You’ve most likely heard a lot about Omni. You definitely have if you’ve listened to previous episodes of this podcast. Which is why we finally dig into all things Omni with Clarissa Season, Chief Experience Officer at Annalect, in this episode of The Buzz.

What if I told you that you had access to an immense amount of data that tells us what real people are actually doing...and that it’s privacy compliant? That’s just one of the benefits of Omni. Whether you’re in media or creative, at Annalect or at BBDO, you (yes, you!) can use Omni to make your job easier and your work stronger.

Clarissa talks about Omni’s inception and their quick sprint to onboard clients (it’s wildly impressive), the way it’s evolved over the years to meet the needs of different types of disciplines and client categories, and what’s next.

In this episode, I speak with Jonathan Nelson, CEO of Omnicom Digital, about the Forrester Wave Reports that Omnicom and our competitors participated in earlier this year, how we fared, and what the results signal for the trajectory of the industry.

Access the transcript here: https://tinyurl.com/tdbm5jea

In this episode, I speak with Paolo Yuvienco, one of Omnicom’s most important technology leaders across the network, about the new definition of integration. We discuss what integration means, what our clients are asking for, and the way it impacts all of our capabilities across Omnicom, from media to creative.

Access the transcript here: https://tinyurl.com/un3bhjw8

In this episode, I speak to Sophie Daranyi about throwing the traditional marketing funnel out the window, the blending of physical and digital, and the most important skill to master if you want to become a CEO.

In this episode, I speak to Michele Markus, Head of Global Health Accounts at Omnicom Group, about the changing definition of health and wellness, the incredible opportunities this presents for talent to do meaningful work, and what it’s really like to be an exec at OMC.

In this episode, I speak to Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how her team achieved true innovation in such a short period of time, equipping us with first-of-their-kind insights that put us leagues ahead of our competitors.

She talks about what omniearnedID means for our clients, how agencies in other networks and practice areas are tapping into the platform, and the unique skills she looks for in the talent of tomorrow.

In this episode, I talk to Tom Edwards, Chief Digital Officer of Omnicom Health group, about his incredible gaming background, the launch of Omni Health and what it means for our people and clients, and what exactly brought him back to Omnicom.

You’d be hard-pressed to put Tom into a box. From launching some of the first in-game content tied to the web to jumping out of planes in the Army, he’s finally landed at Omnicom Health Group (with no healthcare background to speak of).

But his diverse career trajectory is serving him well, as his background across industries and from his first stint at Omnicom at The Marketing Arm allow him to weave together data, creative, and a little bit of fun.

Plus, hear the stories behind these awesome photos and learn what to look out for when you’re predicting the next big thing in tech.

So you’ve either gone through the tenant migration or you’re in the middle of it and you’re thinking why Microsoft Teams? Omnicom Digital CEO Jonathan Nelson joins me to talk about this process, one that began well before COVID-19 hit, and how you can use Teams to streamline the tedious work so you can focus on the fun stuff.

Microsoft Teams is more than just chats and video calls. Omnicom’s use of Microsoft Teams puts us in a position to be truly global, to be as agile and collaborative as possible for our equally global clients.

Listen in for a sneak peak into the frameworks and templates Jonathan’s team is building for professionals in every discipline that will allow you to get straight to the strategy and creative rather than starting at square one with every project.

This episode, my guest Bonnie Wan, Partner & Head of Brand Strategy at Goodby, Silverstein & Partners, inspired us to do this a little differently…

After learning more about OMC Hive and The Buzz, and sharing both of our experiences at Omnicom, Bonnie had the idea to turn this episode on it’s head and interview me to get into what I see from my bird’s eye view of Omnicom.

We talk about some of the people in the network who stand out to me, the lessons I’ve learned along the way, and why I care so much about telling all of your stories.

Plus, we talk about the maker culture at GS&P, some of their standout talent, and Bonnie’s side hustle, The Life Brief, the tool she created for creative living and a practice of aligning who you are and what you believe with what you do.

The Life Brief: https://www.thelifebrief.com/

In honor of Pride month, I speak with David Azulay from OPMG and Devin O’Loughlin from RAPP about how despite having no background in talent or diversity, they kick-started OPEN Pride and grew Omnicom’s LGBTQIA+ employee resource group across the global network. While Pride month may technically be over, the fight for accurate representation and equity never ends, and our OPEN Pride community never stops collaborating and celebrating!

Devin and David shared the challenges of structuring and connecting all of the different OPEN Pride chapters so that they feel like one big OPEN Pride community, how they’ve been able to move forward in countries where being LGBTQIA+ is a crime, and the focus on not just community, but on impact.