For many years, financial institutions have believed that there is a “stickiness” that makes it difficult for business relationships with loans, a checking account and other products to switch to another institution. Today’s constricted credit environment and tougher credit standards have created a sense of uncertainty for even the best business borrowers, who now are more willing to consider other options. The imperative to build and maintain strong commercial relationships has never been greater. Financial institutions that are able to do so are taking quality relationships from weaker competitors. What is your institution doing about it?