Head of Ads, Tom Jacobs is joined by PPC Manager Craig Smith and Search Advertising Executive Sian Marron.  The group discusses:

Misconceptions the general public has with regards to Google Adwords

The time commitment that campaigns require day to day 

Complexities of getting conversions in a tough marketplace by using multiple skills (SEO, website optimisation)

They also touch upon single keyword ad groups, which way to scale a campaign and the user journey.