Multichannel marketing research from Mckinsey, surveying 3,500 decision-makers in 12 markets, has shown that "what customers want from omnichannel is "more" - more channels, more convenience, and a more personalised experience. And if they don't get what they're looking for, they'll take their business elsewhere."

In this podcast, we talk about how omnichannel marketing is the future of business success. We cover the following points:

• What does 'omnichannel' mean to modern B2B customers?

Visit our website: www.gigcmo.com

Connect with us on Linkedin: www.linkedin.com/company/gigcmo/