In this episode we covered topics including:

🌎Omnichannel strategy in Europe: Why omnichannel is an omnichallenge. What omnichannel means for different European countries. How regulatory, technology and cultural differences affect its application, and a discussion on cash vs digital payments in different parts of Europe.

💡Alternative Payment Methods: the role of A2A payments, digital wallets, and Alternative Payment Methods in shaping the future of omnichannel commerce in Europe. A discussion on the growth of APM in Europe.

❓The biggest thing for payments in 2025: what is about to take centre stage in the payments world, and what is going to change in 2025? Most importantly, how can professionals in payments get ready for the change?

Her insights further shed light on the current role of Worldpay and its strategies to stay ahead in innovations.