How Howie Schwartz's teaching of conversation domination helped change Brian's business forever.

https://www.youtube.com/watch?v=x9jIMJdeHwk

Transcription

Omnipresent content strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is a picture of Howie Schwartz, which I will get to in just a moment.

Let me just kind of bring you up to speed if you haven't been watching or listening to the past couple episodes. This is the third in a series on how I discovered this concept that I like to call omnipresence and the omnipresent content strategy.

Sometimes I refer to it as the ubiquitous content strategy, or universal content strategy.

The whole idea is how can you be everywhere at once?

How can you be in all quarters of the internet and beyond when it comes to your ideal customers?

So I have to apologize, my throats a little tweaked today, as it was last night, but hopefully you'll bear with me.

So what I've came to discover, and I talked about this briefly over the past few videos, this was back in 2007, that I tripped upon Search Engine Optimization. And the whole idea of Internet Marketing kind of came out of nowhere.

I got bit by the bug, you know, this was pretty early on in the game. That not as early as some people, some of the classic people started in the late 90s. But in terms of a lot of the people who are active right now, getting started back then I got to see a whole lot of action and got to experience it, at least from the spectator into things.

So the original time, I kind of accidentally found how to direct traffic via Google. And by putting out a lot of content on a regular basis in a lot of different places, and using keywords and so forth to attract search engine results.

Then I came across and as I talked about last time, I came across a interview with Fred Fred Seibert of Frederator, and how he was able to create this huge Podcast Network and be able to get all this massive attention by doing very similar to me, but doing it on a much grander scale.

I knew I was going in the right direction, but this third piece that I stumbled upon is this guy, Howie Schwartz.

Howie Schwartz at the time, was one of these internet marketing stars. He was preaching the gospel of Search Engine Optimization and beyond this concept that he talked about conversation domination, how do you dominate any given conversation online.

And you may have heard Russell Brunson talk about this and how he was also inspired, in the early days by Howie Schwartz. This was a really brilliant concept, because he not only use search engine optimization, but found a way to take any form of free content, which in those days, there were a lot of different types of free content available, because everyone was trying to, to grab hold, it was the the great land grab of the internet.

Everyone was trying to stake their claim.

There were a whole lot of offerings out there for free, memberships of free, basically, a million different places where you could post free content that wasn't just considered social media at the time was everywhere.

There was this whole movement at that time called web 2.0, where it was more interaction and everything that kind of led to where we are today.

But it started then and there were so much ability to put yourself everywhere at the same time. And the way that Google was playing off of it just made it better and better.