Omri Traub is the Co-Founder and CEO at Popcart, a shopping assistant tool helping thousands get the best prices online every time. Before that, he was VP of Engineering at Oracle where he led the Endeca team, acquired by Oracle in 2011 for $1.1B. Popcart is Omri’s third startup. He lives in Brookline, MA with his wife and four children. For more information about Popcart go to https://www.popcart.com/