Lowell Ricklefs is the Managing Partner of Traction Advising, a Seattle-based boutique sales and marketing and M&A advising firm that's focused on SaaS businesses.  We sat down to discuss his career journey, how he thinks we can better align incentives in an M&A process, advice he’d give a start-up CEO considering an exit, and how he differentiates Traction Advising in a competitive landscape.

About Traction Advising: A premier Seattle-based boutique M&A firm focused on B2B SaaS companies with $5-$20M ARR.  The firm provides high touch advising and limits itself to 2-3 transactions per year with a focus on quality over quantity.  

Websites: https://www.tractionadvising.com/, https://www.finalis.com