Ryan Serhant actively integrates AI into his real estate brokerage SERHANT. to automate administrative tasks, enhance agent productivity, and shift focus to client relationships. His proprietary platform, S.MPLE (or Simple), serves as an AI "chief of staff" for agents, handling emails, calendars, comps, listings, and analytics, saving thousands of hours weekly.[simple.serhant]​

S.MPLE, launched with a $45 million Series A funding round led by Camber Creek, unifies data, marketing, and operations into an AI ecosystem tailored for real estate. It automates over 60% of routine agent work, enabling personalized outreach and faster opportunity identification.[cnbc]​

Serhant views AI as empowering agents rather than replacing them, emphasizing a "mindset shift" toward attention and relationships in a commoditized market. He predicts AI-empowered agents will dominate, likening the shift to the iPhone's impact on real estate.[cottagesgardens]​[youtube]​

In 2025, Serhant experimented with OpenAI's Sora for AI-generated property videos and expanded S.MPLE nationally amid brokerage growth. He warns of risks like AI-fueled wire fraud while promoting tools for prospecting and branding.[wsj]​[youtube]​

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