Auto shows have been around more than 100 years now. And they have long since been a main stay for auto makers to attract new customers. But with auto makers experimenting more recently with the idea of not exhibiting at select auto shows, are they making a mistake? In this episode of our live weekly webcast, the original live stream that you can view here on YouTube, we welcome Chicago Automobile Trade Association Director Mark Bilek to share with us just how much impact the Chicago Auto Show alone can have in the consumer marketplace.