On Balance with Ruth Birman of DigitalEd

Director of Product Development and Innovation with six years of experience leading global product teams through digital transformation, design thinking, and product growth. A natural facilitator and technology officer, connecting internal teams, senior stakeholders, and external partners. Cultivating expansion of overall tech strategy and motivating diverse product ideation to launch user-driven products for clients, including government agencies and global brands. Ruth began her career in market research at the age of 15 as an interviewer testing various products, services, and marketing campaigns. Fascinated with telecommunications and technology, she pivoted to customer service at Rogers and after pushing for several process improvements and enhancements for internal software, became a business analyst. This kicked off a career in both business process optimization and user experience design working for clients like TD and RBC as well as projects like Project Literacy and The Giving Tower. From there, she moved into broader product strategy, working on software that solved supply chain issues for some of the world's biggest brands and ultimately building product and design teams.