Sharilynn Wardrop, Protected Areas Ecologist with BC Parks.

Sharilynn Wardrop returns to the podcast to share how she is using Behavioural Insights in a role and organization where BI is not the primary toolkit people reach for. We discuss challenges, successes, and strategies for weaving BI into projects in this context. We also reflect on the need to turn a BI lens onto BI itself to make it easy, attractive, social, and timely to use.