Branding is tough. There really isn't that great of a defintion. Wikipedia says "A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value for the object identified."

I take a different approach. In this episode, we discuss the intrinsic qualities of success brands, how to start building values and beliefs and leave the marketing to the end. We go over how to approach brands...and yes, we talk about Apple....but we also discuss personal brands and those who are doing incredibly well in building a presence around their message and beliefs. Branding truly isn't about the logo.