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On Category Building, Consumer Brands and Founder Life with Scout Brisson
In this episode, Katie Vander Ark and Julia Belt interview Scout Brisson, CEO of De Soi, a non-alcoholic sparkling aperitif company. Scout shares her journey from MIT to the beverage industry, discussing the lessons learned from her corporate background and how they apply to her role as a founder. The conversation delves into the importance of building a strong team, navigating the emotional challenges of entrepreneurship, and the growing trend of non-alcoholic beverages. Scout also highlights the significance of collaboration with her co-founders and the future of the consumer packaged goods (CPG) market.
[00:00] Introduction to Scout Prasan and DeSois
[02:22] Scout's Journey: From MIT to Beverage Industry
[05:10] Lessons from Corporate to Startup: McKinsey and VC Insights
[07:25] Building a Team: Hiring for Drive and Curiosity
[10:23] The Emotional Rollercoaster of Founding a Company
[13:17] Balancing Work and Personal Identity
[15:54] The Rise of Non-Alcoholic Beverages
[18:44] Consumer Trends and Market Insights
[21:16] Navigating the CPG Landscape
[23:54] Time Management as a CEO
[26:37] Collaborating with Celebrity Co-Founders
Music production: Dustin Belt
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By 2 to 20In this episode, Katie Vander Ark and Julia Belt interview Scout Brisson, CEO of De Soi, a non-alcoholic sparkling aperitif company. Scout shares her journey from MIT to the beverage industry, discussing the lessons learned from her corporate background and how they apply to her role as a founder. The conversation delves into the importance of building a strong team, navigating the emotional challenges of entrepreneurship, and the growing trend of non-alcoholic beverages. Scout also highlights the significance of collaboration with her co-founders and the future of the consumer packaged goods (CPG) market.
[00:00] Introduction to Scout Prasan and DeSois
[02:22] Scout's Journey: From MIT to Beverage Industry
[05:10] Lessons from Corporate to Startup: McKinsey and VC Insights
[07:25] Building a Team: Hiring for Drive and Curiosity
[10:23] The Emotional Rollercoaster of Founding a Company
[13:17] Balancing Work and Personal Identity
[15:54] The Rise of Non-Alcoholic Beverages
[18:44] Consumer Trends and Market Insights
[21:16] Navigating the CPG Landscape
[23:54] Time Management as a CEO
[26:37] Collaborating with Celebrity Co-Founders
Music production: Dustin Belt