On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders are doing and then follow suit. I reference some ideas mentioned in this Social Media Today article.  Here are some top suggestions:

1. Sign up to receive email updates

2. Analyze video content

3. Track social media presence

4. Review top-performing content

7. Monitor changes to a competitor’s site