Sign up to save your podcasts
Or
Share On consumer investing with Susan Lin, Partner & Investor at Felix Capital
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
On consumer investing with Susan Lin, Partner & Investor at Felix Capital
Welcome to a new episode of our special series At The Cap Table.
Today, we are joined by Sarah Finegan, an Investor at Antler, in a conversation with Susan Lin, a Partner & Investor at Felix Capital.
Susan is an investor at Felix Capital. Over the past 10+ years, Susan has advised, invested, and worked in a range of consumer and technology companies in their journeys to grow and scale. Susan joined Felix Capital from HgCapital, a London-based private equity fund where she focused on software investments and portfolio companies. Prior to HgCapital, Susan was a management consultant at Bain & Company in San Francisco, Singapore, and London, advising private equity and growth capital funds on potential investments and CPG and e-commerce companies on go-to-market, M&A, and growth strategies.
Felix Capital is a venture capital firm for the creative class, operating at the intersection of technology and creativity. The fund focuses on digital lifestyle across multiple verticals, investing in authentic consumer-facing brands and platforms and related enabling B2B technologies. Their mission is to be a partner of choice for entrepreneurs with big ideas and help them build category-defining companies that move the world forward.
Listen to the pod onย Appleย &ย Spotify ๐งย
This episode is brought to you in partnership with โฆ Tactyc
Tactyc is the leading forecasting and scenario-planning software for venture capital funds combining portfolio construction, portfolio management, forecasting and reporting into a unified platform.
Chapters:
* 00:00:00 Introduction and Welcome
* 00:02:16 Susan's Journey into Venture Capital
* 00:04:31 Susan's Career Path and Experiences
* 00:06:54 Understanding Felix Capital and Its Approach
* 00:12:44 Opportunities in Consumer Investing
* 00:18:22 Impact and Positive Change in Investments
* 00:20:47 Outlook on Investing and Advice for Founders
* 00:26:10 Diversity in Europe's Tech Ecosystem
* 00:29:35 Advice to Younger Self and Conclusion
The European VC Awards are about community and collaboration, and your involvement is key. Nominate before February 28th, and youโll join in our raffle for a free ticket to SuperVenture. Your nominations will help shape the awards & ensure they truly represent the best of European VC.
๐ Upcoming in-person events weโre hosting
Thereโs nothing we like better than getting Europeโs best and brightest together around good food, drinks and conversations that go truly deep.
Fund Modelling Workshop & Mixer | 11th of March | ๐ London, UK | Join waitlist.
Fund Modelling Workshop & Mixer | 5th of June | ๐ Berlin, Germany | Join waitlist.
European VC Awards | 4th of June | ๐ Berlin, Germany | Get tickets.
๐บ Virtual events weโre hosting
From time to time, a podcast is just not enough. Check out our roundtables and live events below.
Fireside chat with the Winner of the Hall of Fame | 25/6, 12-1 PM | Register here.Hear firsthand from a true giant upon whose shoulders the European tech ecosystem stands tall.
Investing & scaling in Romania and beyond | March 18th, 12-1 PM | Register here.Speakers: Bogdan Iordache, Founding Partner at Underline | Karolina Mrozkova, General Partner at Credo Ventures | Dan Mihฤescu, Founding Partner GapMinder | Jakob Stein Investor at Creandum | Enis Hulli, Founding Partner at 500 Emerging Europe | Marius Istrate, ex-UI Path CPO & Chairman at TechAngels
๐๏ธ The VC Conferences You Canโt Miss.
There are some events that just have to be on the calendar. Hereโs our list, hit us up if youโre going, weโd love to meet!
0100 Conference DACH | ๐ 28 - 29 February | ๐ Vienna, Austria
Odense Investor Summit | ๐ 13 - 15 March | ๐ Odense, Denmark
0100 Conference Europe | ๐ 16 - 18 April | ๐ Amsterdam, NL
SuperVenture | ๐ 4 - 6 June | ๐ Berlin, Germany
Nordic LP Forum & TechBBQ | ๐ September | ๐ Copenhagen, Denmark
North Star & GITEX Global | ๐ 14 - 18 Oct | ๐ Dubai, UAE
GITEX Europe 2025 | ๐ 23 - 25 May 2025 | ๐ Berlin, Germany
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eu.vc/subscribe
View all episodes
By eu๐ตvcWelcome to a new episode of our special series At The Cap Table.
Today, we are joined by Sarah Finegan, an Investor at Antler, in a conversation with Susan Lin, a Partner & Investor at Felix Capital.
Susan is an investor at Felix Capital. Over the past 10+ years, Susan has advised, invested, and worked in a range of consumer and technology companies in their journeys to grow and scale. Susan joined Felix Capital from HgCapital, a London-based private equity fund where she focused on software investments and portfolio companies. Prior to HgCapital, Susan was a management consultant at Bain & Company in San Francisco, Singapore, and London, advising private equity and growth capital funds on potential investments and CPG and e-commerce companies on go-to-market, M&A, and growth strategies.
Felix Capital is a venture capital firm for the creative class, operating at the intersection of technology and creativity. The fund focuses on digital lifestyle across multiple verticals, investing in authentic consumer-facing brands and platforms and related enabling B2B technologies. Their mission is to be a partner of choice for entrepreneurs with big ideas and help them build category-defining companies that move the world forward.
Listen to the pod onย Appleย &ย Spotify ๐งย
This episode is brought to you in partnership with โฆ Tactyc
Tactyc is the leading forecasting and scenario-planning software for venture capital funds combining portfolio construction, portfolio management, forecasting and reporting into a unified platform.
Chapters:
* 00:00:00 Introduction and Welcome
* 00:02:16 Susan's Journey into Venture Capital
* 00:04:31 Susan's Career Path and Experiences
* 00:06:54 Understanding Felix Capital and Its Approach
* 00:12:44 Opportunities in Consumer Investing
* 00:18:22 Impact and Positive Change in Investments
* 00:20:47 Outlook on Investing and Advice for Founders
* 00:26:10 Diversity in Europe's Tech Ecosystem
* 00:29:35 Advice to Younger Self and Conclusion
The European VC Awards are about community and collaboration, and your involvement is key. Nominate before February 28th, and youโll join in our raffle for a free ticket to SuperVenture. Your nominations will help shape the awards & ensure they truly represent the best of European VC.
๐ Upcoming in-person events weโre hosting
Thereโs nothing we like better than getting Europeโs best and brightest together around good food, drinks and conversations that go truly deep.
Fund Modelling Workshop & Mixer | 11th of March | ๐ London, UK | Join waitlist.
Fund Modelling Workshop & Mixer | 5th of June | ๐ Berlin, Germany | Join waitlist.
European VC Awards | 4th of June | ๐ Berlin, Germany | Get tickets.
๐บ Virtual events weโre hosting
From time to time, a podcast is just not enough. Check out our roundtables and live events below.
Fireside chat with the Winner of the Hall of Fame | 25/6, 12-1 PM | Register here.Hear firsthand from a true giant upon whose shoulders the European tech ecosystem stands tall.
Investing & scaling in Romania and beyond | March 18th, 12-1 PM | Register here.Speakers: Bogdan Iordache, Founding Partner at Underline | Karolina Mrozkova, General Partner at Credo Ventures | Dan Mihฤescu, Founding Partner GapMinder | Jakob Stein Investor at Creandum | Enis Hulli, Founding Partner at 500 Emerging Europe | Marius Istrate, ex-UI Path CPO & Chairman at TechAngels
๐๏ธ The VC Conferences You Canโt Miss.
There are some events that just have to be on the calendar. Hereโs our list, hit us up if youโre going, weโd love to meet!
0100 Conference DACH | ๐ 28 - 29 February | ๐ Vienna, Austria
Odense Investor Summit | ๐ 13 - 15 March | ๐ Odense, Denmark
0100 Conference Europe | ๐ 16 - 18 April | ๐ Amsterdam, NL
SuperVenture | ๐ 4 - 6 June | ๐ Berlin, Germany
Nordic LP Forum & TechBBQ | ๐ September | ๐ Copenhagen, Denmark
North Star & GITEX Global | ๐ 14 - 18 Oct | ๐ Dubai, UAE
GITEX Europe 2025 | ๐ 23 - 25 May 2025 | ๐ Berlin, Germany
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.eu.vc/subscribe