20% - The Marketing Procurement Podcast

On Creative Effectiveness w/ George Tannenbaum

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In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.

  • Win Without Pitching
  • Blair's Twitter
  • Blair's Linkedin
  • The ICA
  • Leah's Linkedin
  • The ICA's Linkedin
  • George's blog: Ad Aged
  • GeorgeCo
  • George's work site
  • George's Linkedin
  • Rory Sutherland's book: Alchemy
  • Blair's Innoficiency Problem article
...more
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20% - The Marketing Procurement PodcastBy Blair Enns and Leah Power
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