In this episode of "On Deck," Chris Herman welcomes back John Saunders, the Founder & Creative Director of 5Four Digital. With nearly two decades in the industry, John shares his remarkable journey from working in banking to building a successful digital agency from the ground up.

John provides a raw look into the early days of entrepreneurship, discussing how he balanced a part-time job while landing his first clients and "shouting into the void" of social media to build organic growth. The conversation also tackles the future of the creative industry, specifically the "canon event" of AI and how it will reshape branding, technology, and the value of the human element.

Whether you are an aspiring entrepreneur or a seasoned business owner, this discussion offers valuable insights on:

Transitioning from a corporate career to business ownership.

The grit required to scale an agency.

Leveraging AI to enhance creative workflows while maintaining a premium human touch.

John's passion projects, including his diverse illustration library and a new video game studio co-founded with his son.

Learn more about 5Four Digital:

Website: https://www.5fourdigital.com

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