How do we design a life, design a business where external market demands are in sync with our internal desires? We're often fed a narrative that a business must "figure it out" from the beginning - their business model, their scaling strategy, etc. - before ever entering into the market. Imagine rethinking what it means to be creative, and the creative process, applying it to our own lives and business models. We chat with Torie Partridge, Founder & Creative Director of Cherry Blossom Creative, on how her business has evolved over the past 5 years from services, to product production and retail.