On Digital Media - Video - Mobile

On Digital Media 2014.1: Is this thing on?


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Can you believe it?!
We’re back!
It’s the ODM crew (and special guests) but with an all-new web site, and live show.
Yep, we’re using Google Hangouts to record each week and it’s totally transformed our ability to produce the show.
This week, John Federico (@gadgetboy), Chia-Lin Simmons (@chialinsimmons), Craig Calder (@ccalder) and our guest, John Wall (@johnjwall) of Marketing Over Coffee talk about the latest news in digital media and what it means for you.
You can send comments and questions to [email protected]. We try to answer everything you send “on air.”
Visit http://odmcast.com to subscribe to the podcast. While you’re there, be sure to subscribe to our announcements list via email.
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In this episode:
* Tom Merritt has a new tech news show, and it’s redefining how we fund and consume media. Maybe.
* Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures
* New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads
* Sochi Disasters shared over social media
* MLB begins rollout of iBeacon technology in baseball stadiums for next season. Too early?
* How In-app Purchases Have Destroyed The (Mobile) Video Game Industry (And video to prove it)
* Amazon Mobile Ad Network is guaranteeing $1.50 CPM for Android or Kindle app ads served to US-based users. A test, or something more?
* WTF: Amazon to Offer Kindle Checkout System to Physical Retailers. Is it the data? Improving Kindle sales? Something else?
...more
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On Digital Media - Video - MobileBy John Federico, Chia-Lin Simmons, Steve Hatch, Craig Calder