I’m joined in this bonus Innovators episode by Alex Tomic and Nik Mirkovic, who founded the Australian oral care brand HiSmile, and who continue to run it today.

We talk about how they came to found the brand and how they made the most of a business idea - both are very keen on working with the best minds and on constantly trying to improve on what’s currently on the market.

They are big believers in the North Star idea of reaching towards a huge goal which is, for HiSmile, to create the ultimate whitening products that don’t damage teeth.

If you'd like to buy anything from HiSmile with a 15% discount, please enter MADELEINE at check out.

Ad info: I work with HiSmile on my platforms regularly.

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