Westenberg

On First Steps and False Barriers


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I break down the psychology and mathematics behind why we label things "impossible" and how to overcome these false barriers. Through examples from aviation history to Amazon's evolution, I explore how taking that first step – even in the wrong direction – creates valuable information for success.


Key Points:

  • Why experts often wrongly label things "impossible"
  • The cognitive bias of viewing complex tasks as monolithic challenges
  • How bad first steps can provide more valuable information than good ones
  • Why the path to success never looks like we expect
  • A framework for evaluating potential first steps

Quote: "Nothing is impossible (if you're willing to be wrong repeatedly and publicly while figuring out how to do it)."

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WestenbergBy Joan Westenberg