According to Skift, U.S. hotels increased National TV ad investments by a striking 32%, with Marriott alone increasing its spend by over $50M. Is this part of the design to be less Google-dependent? With Hilton putting $103M in the old school media, and Marriott echoing with $90M, the question is legitimate. When it comes to predicting the future, however, I tend to trust airlines better than hotels: and, in 2019, they cut TV investments by 47%