On Kindness

On Kindness with Jennifer 'JJ' Jones


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On this week’s episode, Nicole talks to Jennifer Jones, also known as JJ. She was just recently promoted to the CMO of Tidi Products after serving 5 years as their vice president. JJ has found so much joy in developing leadership and accessing untapped potential. With this role and understanding that culture shapes the way we behave, JJ ensures that her workplace culture is centered around respect, authenticity, and Kindness.

JJ also believes that knowing peers beyond their work is a crucial component to being truly Kind. She’s inspired by her grandma’s unending Kindness and her intention of taking time to help meet

the needs of others. Simply acknowledging people’s humanity is the first step to showing them respect, JJ says, and within her experience in overseeing all aspects of her organization’s growth strategy, kindness is an essential quality to maintain as a leader.

⁠JJ’s LI⁠ 

TIDI Products

On Kindness is an original podcast hosted by Nicole Yelsey, co-founder of KindWorks.AI.  

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On KindnessBy Nicole Yelsey, Co-Founder and COO at KindWorks.AI