If you are working really hard on your craft, but struggle with marketing it once you deliver it out into the world, this episode is for you.

Casey Cavaliere is a producer, songwriter, artist coach, and has been in a band called The Wonder Years for two decades. He started coaching musicians after they finished recording and asked for help with releasing and promoting their music.

In this conversation, we dig into how to make your work memorable by finding sticky stories, hidden talents, and going against the grain.

TOPICS FROM THIS EPISODE:

• Interrupting the status quo in your genre 
• Developing a unique brand by zeroing in on one key sticking point 
• Tapping into your OTHER skillsets to SUPERCHARGE marketing

Show Notes: https://www.heatherparady.com/blog/111

Ask Heather a Question: www.heatherparady.com/ask 

Connect with Casey Cavaliere: https://www.caseycavaliere.com/ 

Download his guide: https://www.caseycavaliere.com/guide

Follow Heather on IG: https://www.instagram.com/heatherparady/