In this episode we talk to Director of Cultural Services, City of Eugene, **Isaac Marquez**, about his journey of becoming director of the city's cultural programming by way of his position as Public Art Manager, the staging of a comprehensive visual arts festival, and the contentions of the art community of a small city. Pro tips? Isaac has them. Other topics include the particularities of public art, how to be a lucrative artist by selling t-shirts and promoting each other, cover bands, and a fiendishly genius move by artist Rebecca Morgan involving a jug and a state fair.